Affiliate marketing is a form of online advertising, which works on payment by results. Advertisers' products are promoted on website publishers’(affiliates) sites. When visitors click through from the affiliate's site to the advertiser’s site and make a purchase, an agreed commission is paid to the affiliate.
Affiliate marketing enables merchants to acquire more customers and affiliates to earn maximum revenue from their audience.
If you advertise your products online, or publish websites, affiliate marketing is an efficient way to generate additional business. It's a cost effective form of advertising for merchants, and a simple way for affiliates to earn revenue from their sites.
OMG provides affiliates with advertisers’ text links, banners or buttons to place on their websites. They then pay a commission to the affiliate when a visitor clicks through on a link and takes a specified action, such as filling out a form or making a purchase.
For advertisers it's a way of reaching more customers and increasing brand exposure. For affiliates it generates revenue from websites without having to spend time and money selling advertising space or developing complex technology.
OMG forms the link between advertiser and publisher, providing advertisers with appropriate, high performing affiliates, and affiliates with desirable advertiers. Our account managers and OMG Campaign Manager software form the link between the two.
How it works
An advertiser joins OMG Network and provides banners, buttons, and links within their account, making them available for placement by approved affiliates. Affiliates, looking for products to promote, apply to join the advertiser's programme through the OMG Network website. Once they have been approved by OMG and the merchant, they select advertisements (banners or links) and place them on their website.
When a visitor to an affiliate's website clicks on one of the advertiser’s banners or links, a cookie is placed on the visitor's browser that identifies the advertiser, affiliate and user. When the visitor makes a purchase online or fills out a form, the transaction is tracked and recorded. OMG then collects and processes the agreed payment from the advertiser, and passes on the affiliate's commission.
