BuyAGift
www.buyagift.co.uk
Buyagift, founded in the late 1990s, offers hundreds of gift experiences and ideas. It is the place to go to online for anyone looking for a unique gift. As far as their “natural” search engine presence is concerned, high rankings has been an important factor in the growth of Buyagift. Buyagift is now established as a major player online and search remains an important and significant source of business.
Objectives
To ensure Buyagift’s extensive range of gift experiences are fully included within the major search engines and rank strongly on relevant searches. To establish and maintain natural search as a strong contributor to business acquisition.
Strategy
- To address major technical inhibitors to page inclusion in search engines.
- To establish effective linking structures to facilitate page inclusion and increase key page relevance.
- To develop SEO friendly content standards to address keyword application and keyword density principals.
- To establish a means to ensure efficient optimisation of a huge number of pages.
Results
Our tracking software enabled us to review results instantaneously thus we were able to build on our original strategy. The results were key in identifying the strength areas of the campaign enabling us to quickly capitalise on them ensuring we maximised the budget whilst maintaining highest ROI. Our strategy has:
- Achieved Market Share.
- Driven highly targeted visitors to the site.
- Driven down cost per click.
- Driven down cost per acquisition.
- Increasing ROI.
