Travel Insurance Web
Travel Insurance Web guarantees to provide customers with the cheapest single trip and annual travel insurance available online. The website is well designed and the online quotation facility is quick and easy to use.
In March 2006, Travel Insurance Web (TIW) launched an exclusive affiliate marketing programme with OMG Network.
Despite TIW not being a well known brand, from the start of the campaign, the click to sale conversion rate has been outstanding. This is attributable to the quality and strength of TIW’s offering, excellent levels of commission for affiliates and OMG Network’s pro-active approach to account management.
Working Together
OMG believes in collaborative working in order to develop strong, long-lasting relationships between merchants and affiliates - helping to deliver better results for everyone.
Working closely with TIW and affiliates, OMG has developed strategies to increase TIW’s brand awareness and to drive more volume to their website.
This has been achieved by developing relationships between TIW and ‘branded’ partners such as Moneysupermarket.com, and leading affiliates with large user bases - which they then actively target. Partnerships have been strengthened further through the development of bespoke deals for top performers and tailored design advice to affiliates on the best promotional strategy for them.
In addition, to help increase conversion rates and broaden their appeal, TIW have recently implemented a new landing page highlighting their price guarantee and to improving the aesthetic quality of the site.
Results
With a conversion rate of around 20 per cent, TIW’s affiliate marketing programme out-performs a number of leading brands in the travel insurance sector. Key to its success has been the company’s pro-active, flexible approach to building and maintaining long-lasting partnerships with affiliates.
Peter Dooley from Travel Insurance Web said, “Excellent work from the OMG account managers being readily available to help with any issues and the accurate tracking system, has resulted in TIW’s conversion rate on the program reaching a very high level which has been stabilised through out our relationship.”
