RAC
Background
OMG has been the affiliate marketing network for RAC since 2006. We launched Car Insurance in the January, and by September, we were also running European Breakdown Cover and UK Rescue.
With both RAC and OMG located in the ‘Fine City’ of Norwich, we have been able to build a strong relationship and develop a very effective affiliate marketing campaign.
Leading with innovation
Since 2006 RAC has become one of OMG’s most successful affiliate campaigns, as a result of strong commitment to leading with innovation, which has allowed us to utilise the latest developments in OMG technology to enhance the campaign.
One of the most notable and valuable changes in the last year has been the implementation of enhanced tracking, so we now have full visibility on the true value of the affiliate channel and the ROI broken down by affiliate.
With such detailed insight into the value of the affiliate channel, we are now able to move forward with more sophisticated and strategic commission structures, which not only ensure we increase the ROI through the channel, but also reward the affiliates for the excellent work they do to provide the customers that are of the highest value to RAC
Results
We are continuing to grow the RAC campaigns year on year, with Rescue sales currently 19% up on 2007 and Car Insurance sales up by 53%.
With a strong Q3 strategy in place, we are confident that we are going to be able to deliver the quality and quantity of sales required from the channel and continue to ensure our valuable contribution to RAC’s online marketing strategy for 2008.
