OMG Tracking is a bespoke system developed in-house over several years to exactly meet the needs of affiliate marketing. Tracking impressions, clicks, and actions (be they sales, applications, quotes or leads) in real time, and reporting directly into the affiliate’s login, OMG provides a comprehensive online tracking service that provides the flexibility required to maximise your campaign effectiveness. In addition, offline sales and validations can be imported back into our system for advertisers who have a longer sale gestation.
Tracking implementation
OMG Tracking is simple to implement, requiring only a small piece of code to be added to the relevant confirmation page on your site. Comprehensive implementation instructions are supplied to every merchant, and expert technical support is on hand should it be required.
Real-time reporting
Our advertiser login area provides comprehensive reporting, enabling you to keep abreast of campaign performance by product and affiliate by day and month. Numerous reports are available through the login, and additional functionality can be built to meet specific advertiser requirements as necessary. Should you need further MI and analysis this can be provided by your account manager according to your agreed service level.
