For a true understanding of return on investment, it is essential to track visitor activity once they reach your site. To enable this OMG Search uses sophisticated tracking technology that provides insight such as:
- Which search engine a visitor used to find your site.
- Which search terms they entered.
- The number of sales generated from each PPC keyword.
- If a visitor has entered their details or requested further information.
As well as facilitating ROI measurement in the form of up-to-date reporting and analysis, OMG Search tracking informs further development and refinement of your PPC strategy to increase efficiency and effectiveness.
