It has always been possible to count the number of visitors that hit your site and see where they came from. OMG Search uses tracking that enables you to see:
- Which search terms they entered.
- The number of sales generated from natural search traffic.
- If a visitor has entered their details or requested further information.
- If a click has resulted in a sale and, just as importantly, if it has not.
As well as facilitating ROI measurement in the form of up-to-date reporting and analysis, OMG Search tracking informs further development and refinement of your search engine strategy to increase efficiency and effectiveness. Over time, with OMG’s proactive and experienced management, this can result in continually lower acquisition costs and higher sales volumes.
