PRESS RELEASE, 5 November 2007
NEW OMG TEAM HAS CHARITIES WRAPPED-UP FOR CHRISTMAS
Seven new charities added to growing portfolio
Online Media Group (OMG), the performance based internet advertising company, has set-up a dedicated team to promote online marketing to the charity sector and to manage the company’s growing portfolio of charity clients.
OMG manages successful online marketing programmes for Cancer Research UK and WWF. It has just added children’s charities NSPCC, The Children’s Society, and Childline along with international anti-poverty agency Action Aid. The UK’s leading veterinary charity PDSA, animal adoption charities The Aspinall Foundation and the Whale and Dolphin Conservation Society have also been added to its growing roster of charity clients – launching programmes in time for the start of the all important Christmas shopping season.
Headed by Anthony James, OMG’s Business Development Director, the team aims to position OMG as the performance marketing network for charities. OMG has developed industry leading protection and compliance procedures to safeguard the reputation of clients when advertising on affiliate sites. In addition, OMG is actively recruiting affiliates who have a specific appeal to the charity sector.
OMG’s Managing Director, Oli Matthews, commented, “The charity sector is embracing affiliate marketing in a big way. There is a huge opportunity for charities to tap into the gift market online. With more people wanting to make their present really count, ethical and alternative gift giving is growing in popularity - so charities are increasingly using gifts as a way of generating revenue.
“Our work with major charities over the last few years has proven that affiliate marketing, in particular, can generate significant increases in revenue and help them reach and build long term relationships with supporters. And, because payment is based on results, online marketing presents them with a low risk way of growing their profile without the high costs associated with traditional forms of advertising.”
ENDS
For further information please contact:
Oli Matthews at Online Media Group on 01603 697779
Gordon or Liz at Maw Communications on 01603 505845
Notes to editors:
OMG Search, founded in 1998, is dedicated to delivering relevant, high quality traffic to client’s sites, via search engine optimisation and pay-per-click advertising.
OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Norwich Union, Virgin, Marks & Spencer, RAC, CD Wow, Cancer Research UK, H.Samuel and uSwitch.
OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.
