NEWS RELEASE, 7 FEBRUARY 2008
OMG NETWORK WINS EXCLUSIVE DEAL WITH WHSMITH
Latest win reinforces OMG’s strategy of moving into new sectors
WHSmith, one of the UK’s leading retail groups, has awarded OMG Network the exclusive contract to run its affiliate marketing programme. The win sees OMG continuing to branch out into new sectors after a series of high profile successes in retail and transport including Virgin Vie, Agent Provocateur and Eurostar.
The deal will see OMG manage and grow WHSmith.co.uk’s affiliate marketing activity across its recently revamped website. The Network will also manage sign-up activity for WHSmith’s DVD rental business – Movies Direct.
Angus Hayman, General Manager for WHSmith.co.uk said, “Following the re-launch of our website, we are looking to grow and develop our online presence and sales. OMG’s successful track record and their expertise in brand protection made them the obvious choice to develop our online activity”
OMG’s Chief Executive, Richard Syme commented, “We are thrilled to win the WHSmith account against such stiff competition. The programme reflects the degree to which we can tailor our approach for advertisers using the latest technology and our hands-on affiliate account management. WHSmith.co.uk sell a wide range of products including books, stationery, magazine subscriptions, gifts, DVDs and CDs and our tracking software will allow them to manage affiliate programmes with multi product lines very effectively.”
”Our product feed solution aims to offer an industry-leading level of control. It’s about giving advertisers more control over their data in real time to help them get the right products, in front of the right customers on the right affiliate sites, with the right commissions in place.”
Richard continued, “Last year we demonstrated that we can deliver in the retail and travel sectors and win the big pitches – with Virgin Vie at Home, Agent Provocateur and Eurostar joining the Network. We are very proud of our reputation as the number one finance and insurance network, but the reality is that we work across a wide range of sectors now and we will be looking to build our presence still further during 2008 as well as consolidating in our traditional markets.”
ENDS
For further information please contact:
Oli Matthews at Online Media Group on 01603 697779
Gordon or Liz at Maw Communications on 01603 505845
Notes to editors:
OMG Network has been running affiliate programmes for some of the UK’s biggest brands since 2002. Clients include; Direct Line, Barclays, WHSmith, Eurostar and Cancer Research UK.
OMG Network was the first network to introduce affiliate account managers and still maintains a higher ratio of account managers to advertisers and affiliates than any other established network. It is the most successful UK network in the financial and insurance sectors.
