NEWS RELEASE, 28 APRIL 2006
OMG provides publishers with Kelkoo’s search and comparison content
Online Media Group (OMG), operator of the OMG Network affiliate network has launched a new service to website publishers which enables them to integrate much of Kelkoo’s shopping search and comparison functionality directly into their sites.
Until now, most publishers wishing to provide their visitors with a range of product offers for comparison had to build the technology themselves; managing product feeds from each featured retailer. With the new OMG Kelkoo Shopping Service, publishers simply use OMG’s content wizard to format their content and paste a small piece of code into their site. All content is then automatically served and updated centrally. Unlike comparison site affiliate programmes, users remain on the publisher’s site until the point at which they click through to the retailer, adding significant value to their offering.
Richard Syme, CEO of Online Media Group said ‘By working with Kelkoo, we can provide our publisher partners a service based on the UK and Europe’s market leader in shopping search and comparison offering the widest possible range of retailers and products.’
OMG Network is usually associated with finance and insurance affiliate programmes, with clients including Alliance & Leicester, MBNA and Norwich Union. ‘This partnership with Kelkoo will significantly increase the network’s presence in the retail sector.’ said Syme.
Sara Maehlmann, Distribution Manager at Kelkoo said ‘We are pleased with the Shopping Service that OMG have built. The Shopping Service will enable us to further extend the reach of Kelkoo for our retail partners enabling them to connect to more users across the web whilst maintaining the standard of targeted traffic we have always delivered.”
ENDS
About Kelkoo
Kelkoo is Europe’s largest e-commerce website after Amazon and Ebay and the largest shopping search and comparison site both in the UK and Europe. Kelkoo has recently been awarded the Hitwise UK Annual Performance Award in the Shopping and Classifieds, rewards and directories category.
Kelkoo operates in 10 European countries and receives reaches over 4 million users in the UK alone (Nielsen NetRatings)
Kelkoo operates the shopping channel of MSN across Europe, the Ask Jeeves Product Search in the UK and Yahoo! Shopping in all Yahoo!'s European markets. Kelkoo also provides a travel search and comparison service for Yahoo! Travel in UK, France, Germany, Italy and Spain and for AOL Travel in the UK.
In April 2004 Kelkoo was acquired by leading global Internet company Yahoo! (Nasdaq:YHOO). Kelkoo is now a wholly owned subsidiary of Yahoo! Inc.
For further information, please contact:
Jill Lloyd
PR Manager Kelkoo.com and Yahoo! (UK)
020 131 1613
jill.lloyd@kelkoo.co.uk
About Online Media Group
Online Media Group is a performance based internet advertising company, delivering quantifiable ROI-focused results to advertisers and agencies through the OMG Network affiliate marketing network; OMG Content dynamic advertising tools and OMG Search search engine optimisation and pay per click advertising.
OMG Network is the leading affiliate marketing network in the UK for financial services and insurance programmes, with clients including MBNA, RBS, Norwich Union, Alliance & Leicester, More Th>n and Virgin Money. OMG Network also runs successful retail and travel programmes including H.Samuel and Travelsphere.
OMG Content provides website publishers with dynamically served content from paid search channels Yahoo! Search Marketing and Miva, financial comparison tables, and now Kelkoo comparison content.
Online Media Group has specialized in performance-based internet marketing since 1998, is privately owned and employs over 40 people based in Norwich. It was ranked joint 5th in the NMA Top 100 Interactive Agencies report 2005.
For further information please contact:
Oli Matthews
Client Services & Marketing Director, Online Media Group
oli.matthews@onlinemediagroup.co.uk,
01603 697779
www.onlinemediagroup.co.uk
