NEWS RELEASE, 25 JANUARY 2006
MORE TH>N Insurance switch all affiliate marketing to Online Media Group
MORE TH>N has chosen Online Media Group (OMG) as its sole affiliate network for 2006 following a three-way pitch with the two incumbent networks TradeDoubler and DGM.
For MORE TH>N and their agency Universal McCann it was OMG’s client service and compliance focus that convinced them to make the move. ‘OMG’s people-focused approach to client and affiliate account management will enable us to work more efficiently going forward, and further leverage MORE TH>N’s products on affiliate sites.’ Said John Kimbell, Group Account Director at Universal McCann.
MORE TH>N have embraced affiliate marketing as a key part of their online strategy since launch, and have seen it contribute an ever increasing proportion of online sales.
OMG, which runs affiliate programmes for many of the UK’s leading financial services brands, as well as numerous retail, travel and lifestyle programmes works closely with affiliates to maximise the impact of campaigns, whilst protecting brands. ‘We are delighted that MORE TH>N have chosen the OMG Network to take their affiliate marketing on to the next level.’ said Oli Matthews, Client Services Director at OMG.
Since its launch in 2002, OMGUK.com has focused on taking the pain out of affiliate marketing for major brands. By working on a performance only basis, with no set-up, management or access charges, OMG lowered the barriers to entry and created a transparency between merchant, network and affiliate. OMG has now grown to become one of the UK’s most successful independent affiliate networks, with turnover in excess of £6m in 2004/5.
ENDS
For more details please contact:
Oli Matthews, Client Services Director, Online Media Group
oli.matthews@onlinemediagroup.co.uk, T. 01603 697779, M. 07968 145454
www.OMGUK.com / www.onlinemediagroup.co.uk
More information about MORE TH>N can be found at www.morethan.co.uk.
For more details about Universal McCann and More Th>n, please contact:
John Kimbell, Group Account Director, Universal McCann
John.kimbell@universalmccann.com, T. 020 7073 7300
